LEGO Jurassic Park III sets

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LEGO Jurassic Park III brochure scan

LEGO’s all into using IP’s these days for its toy releases. Can you imagine walking into a toy store and not seeing a LEGO set based on Disney, Marvel, DC or Star Wars? And now there are even (very popular) Jurassic World sets. But back in 2001, this wasn’t that obvious. LEGO had just acquired the rights to release sets based on Star Wars, but that was about it. But then the LEGO Movie Maker got released, endorsed by Steven Spielberg. The set came with an actual webcam-type camera that kids could hook up to their computer and make stop motion videos with…

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Jurassic World toy store displays

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Jurassic World toy store displays

It’s a shame taking photos in a toy store wasn’t that obvious or even considered normal back in 1993, because I loved seeing those shelves stuffed with Jurassic Park toys. These days it’s a lot easier with an iPhone in your pocket, so I took these photos the past few months at different toy stores. These three photos I took today at a Dreamland toy store in Belgium. It shows the standard Hasbro standee. Somehow a Jada RC Jeep Wrangler ended up in there too. The next photo was taken in May 2015 when the toys just hit the stores here.…

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